Digital Marketing
Digital marketing means you don’t go to your customers, you let your customers come to you. You attract customers by creating engaging & helpful content and adding value at every stage of your customer’s buying journey.
Our services
Content Marketing
If you want Inbound Marketing success, content creation is the name of the game. You need to think like a media company. Whether you need blog posts, ebooks, white papers, or creatives, we’ve got you covered.
Rules for Content Marketing
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Provide creative content
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Simplicity is the ultimate sophistication
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Identify the needs of your audience
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Provide Beneficial Resources
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Understand the power of Social Media
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Entertain your audience through your content
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Be transparent with your customers
7 Steps To Content Marketing Success
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Start With The Buyer Persona
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Brainstorm Possible Topics
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Do Your Keyword Research
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Come Up With Topic Categories
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Organize Content Into Topic Clusters
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Write Pillar Content To Build Your Authority
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A Note About ROI
Email Marketing
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Email Marketing Strategies
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Build Your Own List
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Follow the Law
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Mix Up Your Messages
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Respect Your Subscribers
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Follow a Schedule
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Optimize for Mobile
Forget Everything You Thought You Knew About Email
Email Is Not Invasive Communication
Your perfect buyers LOVE receiving emails from you.
Emails Don’t Need Fancy Templates
Fancy email templates hurt your open rates and click-through rates (CTRs).
Emails Don’t Need To Be Short
There’s no such thing as an email that’s too long (only too boring).
Emailing A Lot Is Not A Turn-Off
You can email your list every single day without seeing a drop in opens and CTRs.
Video Marketing
Did you know Youtube has 1 billion+ users? That 45% of consumers watch more than 1 hour of video online every week?If you’re not producing video content, you’re losing out.We have an in-house videographer who specializes in story telling for digital audiences.
What Can we do For You
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Video Advertising
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2D & 3D Animation
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Sound Design
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Photography
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Video Content Production
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3D Visualization
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Event Coverage
3 Facts About Modern Video Content Production
The Audience Decides The Story
With a TV or a movie screen, the audience is a passive observer. They have no control over what gets shown to them (other than changing the channel or picking the movie) or the direction the story will take.
How We Consume Video Has Radically Changed
Again, it’s all because of the smartphone. Remember being amazed at how big and wide screens could get? The more massive the better. Now, the vast majority of the video is watched on screens a maximum of 6” diagonal.
Wide Shots Are No Longer The Best Way To Tell Stories
Because people watch video holding their phones upright, the horizontal video takes up a lot less screen space. Think about it. Widescreen is 16:9. A phone held vertically is 9:16.
Conversion Copywriting
Bringing qualified prospects to your website isn’t enough to get them to buy. You need to persuade them to take action. We’ll help you do that with world-class copywriting that sells.
Your Copy Should Match Your Reader’s Level of Sophistication
Who are you?
When you’re first to market, all you have to do is tell your reader what you do in plain English.
What do you do better than them?
Once you have competitors in your market, you need to tell the reader what you do better than them.
How do you do what you say you do?
Now, your reader is getting tired of you and your competitor’s big claims. Instead of shouting louder, you need to tell him about the features of your product in a fresh way.
I heard they don’t do X
Your competition won’t sit still while you take their market share. When they do, you tell your reader everything that’s wrong about their product, what they’re lacking, the negatives of buying from them instead of you, and so on.
Get Uplift On Your...
Landing Pages
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.
Website Copy
Website copy is the core text that narrates visitors through your website and tells them what they need to know about a brand or the site.
Emails
Our email nurturing process starts with getting the right kind of reader to subscribe to your email list.
Search Engine Ads
Search engine ads allows you to directly display your paid ads among the search results on various search engines, like Google, Bing, and Yahoo.
Sales Pages
A sales page is a standalone page created with one specific purpose in mind, to secure sales for your product.
Social Media Ads
Social media ads are advertisements served to users on social media platforms.
SEO
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization is still one of the best ways to smash the competition online. A good SEO service is key.
Our SEO Process
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Technical Optimization
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SEO Audit
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Keyword Research
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SEO Strategy
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Organic Marketing
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Measurement + Reporting
What Can we do For You?
On Page SEO
On page SEO is everything the common man thinks SEO to be. Simply put, we optimize your pages. Both its content and the HTML code. No more error reports about how search engines cannot crawl a specific page.
Off Page SEO
Off page SEO is about building credibility and authority. It’s about how the world sees your site.
Technical SEO
Technical SEO is the foundation on which everything else is built. It is your site’s infrastructure and all the boring technical jargon nobody wants to know about.
Tools We Use
Google Analytics is a free set of tools provided by Google that helps us analyze data for your business. It gives in-depth insights only Google can possibly give.
A set of tools to keep your marketing strategy informed. It enables us to help you outperform your competition with its research and reporting capabilities.
Google Search Console tools and reports help us measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
As the name suggests, Google Data Studio provides a studio for all your data. It helps us gather data from different platforms, visualize it, and share it with you seamlessly.
Google Analytics is a free set of tools provided by Google that helps us analyze data for your business. It gives in-depth insights only Google can possibly give.
A set of tools to keep your marketing strategy informed. It enables us to help you outperform your competition with its research and reporting capabilities.
Google Search Console tools and reports help us measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
As the name suggests, Google Data Studio provides a studio for all your data. It helps us gather data from different platforms, visualize it, and share it with you seamlessly.
Social Media Marketing
Advertising is when a brand speaks and the world listens. Social Media is when the world speaks and the brand responds.
Our Social Media Services
Research + Social Listening
Discovering what your customers care about
Channel Planning + Optimization
Choosing the right channels for your brand
Content Creation
Driving audience engagement
Organic Social
Establishing a devoted audience
Paid Social
Amplifying strategic impact
Measurement + Reporting
Crunching the numbers
How To Create Content
Before you start publishing, think about why you’re on social media in the first place. You want to:
Know your audience
Engage your audience
Convert your audience
Follow the 80-20 Rule...
Popular Social Media Platforms
YouTube
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