Signing up with mobile ad networks is an effective way for publishers, including advertisers and ad developers, to earn incremental revenue from their website and get success and profit from app monetization by selling ad space to advertisers and publishers. Source: CleverTap More than 60 per cent of all digital ad spending in the US comprises mobile’s share. …
What are Mobile Ad Networks? Importance for publishers Read More »
Most of the publishers conventionally utilize three types of data viz. first-party data, second-party data and third party data. First, let’s essentially understand these three types of data to conceptualize the need or significance of Zero-Party Data. First-Party Data in simplest terms is the self-acquired data. This type belongs primarily to the company wherein the company …
What is Zero-Party Data and How It Is Different from Other Data? Read More »
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed the web from a place of uncountable visits into a rich environment by remembering the web configuration such as language preferences, login details, products added to the shopping cart, sites visited etc. Cookies make …
For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos. Interesting YouTube Statistics YouTube generated $19.7 billion revenue as of January 2021. Technically, …
The online advertising industry, like any technological industry, is constantly changing and upgrading to provide a great experience for web visitors while improving the revenue model for publishers. Outstream video advertising is one of those big changes. Within the last two years, it has been seeing rapid growth both in terms of publishers opting for …
Outstream Video Advertising: The Definitive Guide Read More »
